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How to Avoid a PR Disaster in China?
How to Avoid a PR Disaster in China?
December 1, 2018
Dolce & Gabbana's The Great Show was cancelled due to their PR disaster Dolce & Gabbana's PR disaster in China and North East Asia It was to be an epic fashion show unlike any...
Chinese Brand Profile: Lei Jun and His Xiaomi Empire
Chinese Brand Profile: Lei Jun and His Xiaomi Empire
October 22, 2018
From a start-up to a $45 billion company in seven years Born on the 16th of December 1969; Lei Jun is the lesser known founder of the 4th largest smartphone maker in the world ...
Chinese Brand Profile: A Granny and Her Billion Dollar Chilli Sauce Business
Chinese Brand Profile: A Granny and Her Billion Dollar Chilli Sauce Business
August 19, 2018
Laoganma Chili Sauce ‘Old Godmother’ (Lao Gan Ma) is the most famous chilli sauce brand in China. It sold 770 million bottles around 150 countries in 2017. The company revenue was increa...

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