Chinese e-commerce: Debunk the mystery of Alibaba and more

Chinese e-commerce: Debunk the mystery of Alibaba and more

Market Information
[caption id="attachment_471" align="aligncenter" width="300"] China-e-commerce[/caption]   There are thousands of e-commerce sites in the Chinese market, where literally almost anything can be bought online. So which ones have made the biggest impact on China’s online shopping space and how to choose the right e-commerce platform? We have summarized the following information for New Zealand companies which we think you should take away. Read on!   1. eCommerce and Go Mobile It is not difficult to understand why should sell your products online in China. China is the world’s second largest and fastest growing economy and continues to demonstrate exceptional year on year eCommerce growth, firmly placing China as the largest eCommerce market in the world providing huge opportunities for any online retailer. eCommerce is the clear growth story. Economic Quarterly…
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10 tips for digital marketing in China

10 tips for digital marketing in China

Marketing Tips
[caption id="attachment_412" align="aligncenter" width="356"] China Digital Marketing[/caption] With its massive population and exciting business opportunities, China attracts a lot of foreign companies. Those foreign companies want to get in on the digital wonders the Chinese market represents. With more than 772 million users in 2017 and a vibrant social media scene, a well-thought digital marketing strategy can do miracles. Brands are being more creative than ever and coming up with interesting and inspiring campaigns. Here are a few tips to follow if you want to succeed in your integration in the Chinese market. 1. Create a localized website The first step to reaching Chinese consumers is to design a Chinese website for your business and host it in China (register a .cn domain name). Creating localized web content, however, might not be as…
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NZ companies benefit from One Belt One Road Initiative

NZ companies benefit from One Belt One Road Initiative

Policy Explained
[caption id="attachment_431" align="aligncenter" width="300"] New Zealand and Chinese One Belt One Road Initiative[/caption] What is One Belt One Road Initiative (OBOR)? Dates back two thousand years to a time when China’s Han Dynasty traded with Asia, the Middle East and Europe through a fabled Silk Road of trails and caravan routes. Today the Chinese want to rediscover that heritage with ‘One Belt, One Road’, an incredibly ambitious plan for a new era of trade with the countries along the transport routes that stretch from China through Central Asia into Europe. In 2013 Chinese President Xi Jinping unveiled an ambitious economic and foreign policy - the "Silk Road Economic Belt" and the "21st Century Maritime Silk Road". [caption id="attachment_438" align="aligncenter" width="300"] New-Silk-Road[/caption] China wants to revive the network of silk-trade routes…
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Massive opportunities for NZ in China

Massive opportunities for NZ in China

Market Information
[caption id="attachment_375" align="aligncenter" width="330"] The stable Chinese economic growth secured massive opportunities for NZ companies in China[/caption] The strong trade growth between NZ and China Liz MacPherson, a Government Statistician, explained the 2017 trade with China statistics this month. New Zealand’s two-way trade with China increased more than three-fold in the past decade, Stats NZ said today. It climbed from $8.6 billion in 2007 to $26.1 billion in the December 2017 calendar year. Two-way trade is the total value of goods and services imported and exported between two countries. China narrowly shifted above Australia as New Zealand’s largest trading partner for goods and services in the December 2017 year. October 2018 will mark the 10-year anniversary of the New Zealand–China free trade agreement coming in to force. New Zealand had…
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