Chinese Brand Profile: Lei Jun and His Xiaomi Empire

Chinese Brand Profile: Lei Jun and His Xiaomi Empire

Chinese Brand, Ecommerce, Market Information
From a start-up to a $45 billion company in seven years Born on the 16th of December 1969; Lei Jun is the lesser known founder of the 4th largest smartphone maker in the world – Xiaomi Inc. Currently, with an estimated net worth of $13.3 Billion, Lei acts as the CEO and Chairman of the of the $45 billion valuation company, and after making several world changing and innovation driven companies, Lei is often referred to as the ‘Steve Jobs’ of China as well. Xiaomi was cofounded by Lei along with Lin Bin (Ex Googler) in 2010, which has gone on to become largely famous amongst the masses globally, due to its high power phones which are at par with Samsung and Apple, yet are available at really cheap prices. A Bachelor in Arts…
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Pinduoduo, the Fast Growing E-commerce App in China

Pinduoduo, the Fast Growing E-commerce App in China

Chinese Brand, Ecommerce, Marketing Tips
Alibaba and JD.com are two of the most well-known E-commerce website in China. But they have not assembled the whole story of Chinese E-commerce. There are many other small-and-medium E-commerce websites that are more focused on specific consumers. Today we will introduce one of these companies: Pinduoduo. The following data are from Walkthechat.com. Chinese “dama” (Aunties) are budget-savvy shoppers most eager to snap up a good deal. They do most of the shopping for the family, and fortunately, they know just the place to score bargain-basement prices on everyday items, with discounts as deep as 90% off (look for overripe fruits that don’t last another day). On one condition: whip up enough friends on WeChat to order the items together in bulk, directly from the manufacturer. After all, the deal…
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Chinese Brand Profile: A Granny and Her Billion Dollar Chilli Sauce Business

Chinese Brand Profile: A Granny and Her Billion Dollar Chilli Sauce Business

Chinese Brand
Laoganma Chili Sauce ‘Old Godmother’ (Lao Gan Ma) is the most famous chilli sauce brand in China. It sold 770 million bottles around 150 countries in 2017. The company revenue was increased from 4 billion RMB (0.88 billion NZD) in 2015 to 5 billion RMB (1.1 billion NZD) in 2017, with the annual increase of 11.8% in the last three years. She is China’s ‘Old Godmother’: Tao Huabi (陶华碧) is the creator of one of China’s most famous chilli sauces and is the embodiment of the ‘Chinese dream.’ By following her own path and relying on her business instinct, Tao rose from poverty and became a multi-billionaire.  ‘Old Godmother’ (Lao Gan Ma) is a household name in China. Anyone who frequents Chinese restaurants or supermarkets is familiar with the brand of…
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