Chinese Brand Profile: Lei Jun and His Xiaomi Empire

Chinese Brand Profile: Lei Jun and His Xiaomi Empire

Chinese Brand, Ecommerce, Market Information
From a start-up to a $45 billion company in seven years Born on the 16th of December 1969; Lei Jun is the lesser known founder of the 4th largest smartphone maker in the world – Xiaomi Inc. Currently, with an estimated net worth of $13.3 Billion, Lei acts as the CEO and Chairman of the of the $45 billion valuation company, and after making several world changing and innovation driven companies, Lei is often referred to as the ‘Steve Jobs’ of China as well. Xiaomi was cofounded by Lei along with Lin Bin (Ex Googler) in 2010, which has gone on to become largely famous amongst the masses globally, due to its high power phones which are at par with Samsung and Apple, yet are available at really cheap prices. A Bachelor in Arts…
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Pinduoduo, the Fast Growing E-commerce App in China

Pinduoduo, the Fast Growing E-commerce App in China

Chinese Brand, Ecommerce, Marketing Tips
Alibaba and JD.com are two of the most well-known E-commerce website in China. But they have not assembled the whole story of Chinese E-commerce. There are many other small-and-medium E-commerce websites that are more focused on specific consumers. Today we will introduce one of these companies: Pinduoduo. The following data are from Walkthechat.com. Chinese “dama” (Aunties) are budget-savvy shoppers most eager to snap up a good deal. They do most of the shopping for the family, and fortunately, they know just the place to score bargain-basement prices on everyday items, with discounts as deep as 90% off (look for overripe fruits that don’t last another day). On one condition: whip up enough friends on WeChat to order the items together in bulk, directly from the manufacturer. After all, the deal…
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“New Retail”, the Apple of Chinese Tech Giants’ Eye Explained

“New Retail”, the Apple of Chinese Tech Giants’ Eye Explained

Ecommerce, Market Information
  New Retail refers to the integration of online, offline, logistics and data across a single value chain. New Retail was first introduced by Alibaba Chairman Jack Ma in October 2016. But Alibaba is not the only tech companies are invested in "New Retail", the following are the Chinese companies that have been adopted the New Retail model. New Retail experiments have the same features: People should no longer be viewed as consumers. Forward-thinking brands also see them as co-producers. Products should no longer be delivered to a mass market to meet a generalized need but be experienced through a personalized shopping journey from research to purchase, to use, and discussion on social media. Stores should be omnichannel, fully integrated online and offline, providing more diverse opportunities to engage with…
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