Gateway Report: China’s Cosmetics Market

Gateway Report: China’s Cosmetics Market

Market Information, Policy Explained
Cosmetic store in China Market overview: total retail sales reached 46.52 billion NZD in 2017 The cosmetics sector on the Chinese mainland has been growing at a fast pace in tandem with the rapid development of the Chinese economy in recent years. Data from Euromonitor reveals that total retail sales of skincare products and make-up products in China reached 39.29 billion NZD (RMB 186.7 billion) and 7.27 billion NZD (RMB 34.4 billion), respectively, in 2017, achieving year-on-year growth of 10.3% and 21.3%, respectively. The table below shows recent years’ retail sales of cosmetic products by wholesale and retail enterprises above a designated scale. YearRetail sales NZD billion (RMB billion)201228.20    (134.0)201334.19    (162.5)201438.40     (182.5)201543.12     (204.9)201646.76     (222.2)201752.90     (251.4) Source: National Bureau of Statistics of China Current structure of China’s…
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Chinese Brand Profile: Lei Jun and His Xiaomi Empire

Chinese Brand Profile: Lei Jun and His Xiaomi Empire

Chinese Brand, Ecommerce, Market Information
From a start-up to a $45 billion company in seven years Born on the 16th of December 1969; Lei Jun is the lesser known founder of the 4th largest smartphone maker in the world – Xiaomi Inc. Currently, with an estimated net worth of $13.3 Billion, Lei acts as the CEO and Chairman of the of the $45 billion valuation company, and after making several world changing and innovation driven companies, Lei is often referred to as the ‘Steve Jobs’ of China as well. Xiaomi was cofounded by Lei along with Lin Bin (Ex Googler) in 2010, which has gone on to become largely famous amongst the masses globally, due to its high power phones which are at par with Samsung and Apple, yet are available at really cheap prices. A Bachelor in Arts…
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“New Retail”, the Apple of Chinese Tech Giants’ Eye Explained

“New Retail”, the Apple of Chinese Tech Giants’ Eye Explained

Ecommerce, Market Information
  New Retail refers to the integration of online, offline, logistics and data across a single value chain. New Retail was first introduced by Alibaba Chairman Jack Ma in October 2016. But Alibaba is not the only tech companies are invested in "New Retail", the following are the Chinese companies that have been adopted the New Retail model. New Retail experiments have the same features: People should no longer be viewed as consumers. Forward-thinking brands also see them as co-producers. Products should no longer be delivered to a mass market to meet a generalized need but be experienced through a personalized shopping journey from research to purchase, to use, and discussion on social media. Stores should be omnichannel, fully integrated online and offline, providing more diverse opportunities to engage with…
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Gateway Report: China’s Health Food Market

Gateway Report: China’s Health Food Market

Market Information, Policy Explained
Market Overview: 56-87 billion NZD Sources in the mainland China estimate that China’s health food market will grow at an average annual rate of 10-15%, from 56.37 billion NZD (260 billion CNY) in 2016 to 86.72 billion NZD (400 billion CNY) in 2021. Moreover, consumers’ mindset about health food is gradually shifting from being seen as luxury goods to ordinary consumer products. The Outline of the Programme for Food and Nutrition Development in China (2014-2020) mentions that the state will actively raise the nutrient intake of its people, and will make the development of health food and nutrient fortified food one of its priorities. This will help boost the development of China’s health food market. China’s health food market first emerged in the 1980s. According to the National Food Safety Standard - Health Foods,…
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Chinese e-commerce: Debunk the mystery of Alibaba and more

Chinese e-commerce: Debunk the mystery of Alibaba and more

Market Information
[caption id="attachment_471" align="aligncenter" width="300"] China-e-commerce[/caption]   There are thousands of e-commerce sites in the Chinese market, where literally almost anything can be bought online. So which ones have made the biggest impact on China’s online shopping space and how to choose the right e-commerce platform? We have summarized the following information for New Zealand companies which we think you should take away. Read on!   1. eCommerce and Go Mobile It is not difficult to understand why should sell your products online in China. China is the world’s second largest and fastest growing economy and continues to demonstrate exceptional year on year eCommerce growth, firmly placing China as the largest eCommerce market in the world providing huge opportunities for any online retailer. eCommerce is the clear growth story. Economic Quarterly…
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Massive opportunities for NZ in China

Massive opportunities for NZ in China

Market Information
[caption id="attachment_375" align="aligncenter" width="330"] The stable Chinese economic growth secured massive opportunities for NZ companies in China[/caption] The strong trade growth between NZ and China Liz MacPherson, a Government Statistician, explained the 2017 trade with China statistics this month. New Zealand’s two-way trade with China increased more than three-fold in the past decade, Stats NZ said today. It climbed from $8.6 billion in 2007 to $26.1 billion in the December 2017 calendar year. Two-way trade is the total value of goods and services imported and exported between two countries. China narrowly shifted above Australia as New Zealand’s largest trading partner for goods and services in the December 2017 year. October 2018 will mark the 10-year anniversary of the New Zealand–China free trade agreement coming in to force. New Zealand had…
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