Pinduoduo, the Fast Growing E-commerce App in China

Pinduoduo, the Fast Growing E-commerce App in China

Chinese Brand, Ecommerce, Marketing Tips
Alibaba and JD.com are two of the most well-known E-commerce website in China. But they have not assembled the whole story of Chinese E-commerce. There are many other small-and-medium E-commerce websites that are more focused on specific consumers. Today we will introduce one of these companies: Pinduoduo. The following data are from Walkthechat.com. Chinese “dama” (Aunties) are budget-savvy shoppers most eager to snap up a good deal. They do most of the shopping for the family, and fortunately, they know just the place to score bargain-basement prices on everyday items, with discounts as deep as 90% off (look for overripe fruits that don’t last another day). On one condition: whip up enough friends on WeChat to order the items together in bulk, directly from the manufacturer. After all, the deal…
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Going cash free: How to accept payments from Chinese consumers?

Going cash free: How to accept payments from Chinese consumers?

Marketing Tips
Running an eCommerce store? Want to get more Chinese customer to buy your product? When I set out to discover the truth about how the 1.3 billion Chinese Consumers pay for their product and services online. I did not settle for finding the top 5 most popular online payment gateways in China, but I went a step further. I plunged into topics such as understanding Chinese consumer behaviours and purchasing patterns, just so that I can get the bigger picture. Sure the process was long and time-consuming, but it was all worth it. What treasure have I found… remarkable insights that I’m going to share with you here. [caption id="attachment_517" align="aligncenter" width="300"] A QR code is displayed in a tea shop in Shanghai.[/caption] The Psychology Behind Daily Payment Transactions in…
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10 tips for digital marketing in China

10 tips for digital marketing in China

Marketing Tips
[caption id="attachment_412" align="aligncenter" width="356"] China Digital Marketing[/caption] With its massive population and exciting business opportunities, China attracts a lot of foreign companies. Those foreign companies want to get in on the digital wonders the Chinese market represents. With more than 772 million users in 2017 and a vibrant social media scene, a well-thought digital marketing strategy can do miracles. Brands are being more creative than ever and coming up with interesting and inspiring campaigns. Here are a few tips to follow if you want to succeed in your integration in the Chinese market. 1. Create a localized website The first step to reaching Chinese consumers is to design a Chinese website for your business and host it in China (register a .cn domain name). Creating localized web content, however, might not be as…
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