Gateway China offers a one-stop marketing service. Our clients include businesses who intend to launch in the Chinese market, businesses who already have sales in China but face obstacles, and businesses who have reached a bottleneck and need to find a breakthrough. We tailor the best marketing solutions for each of our clients. We have three methods to make sure to provide a highly effective service. These are:
At our initial kick-off meeting, we are focused on getting to know you and gaining an understanding of what makes your business tick – to understand your values, the markets in which you operate and the services you provide. By listening to your goals, we can establish the exact requirements of your project and deliver the best possible solutions.
Whatever your project requires, we have a team of experts to help. This stage may involve a workshop to explore your vision, objectives, target audiences and determine the message and content. If it's a development project, we partner with you to establish the structure and functionality of your new marketing strategy. Outcomes of this phase are usually detailed documents that are used to guide the project.
There is little value in building even the most beautiful, technically impressive site if there’s no traffic arriving at your virtual door, so we place a high priority on localising content. If you have a business in China, but no presence in the Chinese language, then you are missing out.
The defining stage involves the creation of a blueprint of the project requirements. If it's a digital marketing strategy that you're after, our team will work to develop a highly targeted action plan. During this phase, we work closely with our clients to expand on the information outlined in the scoping phase to deliver the best possible solution.
For many clients, this is the most exciting phase, as there is plenty to see and show your team. Our creative team uses your brief to carefully craft the strategy of your project, right down to the last detail. We’ll create a distinctive look and feel that reflects your organisation's brand and enhances your marketing activity.
If yours is a development project, our team will develop your project to the specified requirements, including testing the quality and efficiency during different stages to ensure the final solution is of the highest quality.
Developing your plan to attract Chinese consumers is mission critical, so we need to get an understanding of the big picture and your objectives from day one. We include online PR and social media marketing as appropriate. We ensure you receive a high-quality service by providing you with market analysis, consumer research, business networking building, policy reading, lab coordination, and online and offline product distribution.
We employ robust development processes to ensure all deliverables accurately meet the requirements defined earlier in the project lifecycle.
Throughout this process, we stay in close contact to keep you up-to-date with progress and inform you of any decisions that are made and ensure that your project runs smoothly.
We work with your team through an acceptance process to ensure you are completely satisfied. Depending on the nature of your project, this could mean reviewing a progress report, right through to reviewing your finished content or sales results. As with the entire project lifecycle, our focus is on accuracy and quality and your project goes live only when you are happy with the agreed deliverables. After deployment, we continue to work with you to ensure your digital presence thrives and meets the requirements of your business.
Our creative team all understand that a good service is vital for our business. We intend to solve all your marketing headaches by optimising your marketing practices and results in China.