“New Retail”, the Apple of Chinese Tech Giants’ Eye Explained

“New Retail”, the Apple of Chinese Tech Giants’ Eye Explained

Ecommerce, Market Information
  New Retail refers to the integration of online, offline, logistics and data across a single value chain. New Retail was first introduced by Alibaba Chairman Jack Ma in October 2016. But Alibaba is not the only tech companies are invested in "New Retail", the following are the Chinese companies that have been adopted the New Retail model. New Retail experiments have the same features: People should no longer be viewed as consumers. Forward-thinking brands also see them as co-producers. Products should no longer be delivered to a mass market to meet a generalized need but be experienced through a personalized shopping journey from research to purchase, to use, and discussion on social media. Stores should be omnichannel, fully integrated online and offline, providing more diverse opportunities to engage with…
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