Chinese Brand Profile: A Granny and Her Billion Dollar Chilli Sauce Business

Chinese Brand Profile: A Granny and Her Billion Dollar Chilli Sauce Business

Chinese Brand
Laoganma Chili Sauce ‘Old Godmother’ (Lao Gan Ma) is the most famous chilli sauce brand in China. It sold 770 million bottles around 150 countries in 2017. The company revenue was increased from 4 billion RMB (0.88 billion NZD) in 2015 to 5 billion RMB (1.1 billion NZD) in 2017, with the annual increase of 11.8% in the last three years. She is China’s ‘Old Godmother’: Tao Huabi (陶华碧) is the creator of one of China’s most famous chilli sauces and is the embodiment of the ‘Chinese dream.’ By following her own path and relying on her business instinct, Tao rose from poverty and became a multi-billionaire.  ‘Old Godmother’ (Lao Gan Ma) is a household name in China. Anyone who frequents Chinese restaurants or supermarkets is familiar with the brand of…
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