Chinese Brand Profile: Lei Jun and His Xiaomi Empire

Chinese Brand Profile: Lei Jun and His Xiaomi Empire

Chinese Brand, Ecommerce, Market Information
From a start-up to a $45 billion company in seven years Born on the 16th of December 1969; Lei Jun is the lesser known founder of the 4th largest smartphone maker in the world – Xiaomi Inc. Currently, with an estimated net worth of $13.3 Billion, Lei acts as the CEO and Chairman of the of the $45 billion valuation company, and after making several world changing and innovation driven companies, Lei is often referred to as the ‘Steve Jobs’ of China as well. Xiaomi was cofounded by Lei along with Lin Bin (Ex Googler) in 2010, which has gone on to become largely famous amongst the masses globally, due to its high power phones which are at par with Samsung and Apple, yet are available at really cheap prices. A Bachelor in Arts…
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Chinese Brand Profile: A Granny and Her Billion Dollar Chilli Sauce Business

Chinese Brand Profile: A Granny and Her Billion Dollar Chilli Sauce Business

Chinese Brand
Laoganma Chili Sauce ‘Old Godmother’ (Lao Gan Ma) is the most famous chilli sauce brand in China. It sold 770 million bottles around 150 countries in 2017. The company revenue was increased from 4 billion RMB (0.88 billion NZD) in 2015 to 5 billion RMB (1.1 billion NZD) in 2017, with the annual increase of 11.8% in the last three years. She is China’s ‘Old Godmother’: Tao Huabi (陶华碧) is the creator of one of China’s most famous chilli sauces and is the embodiment of the ‘Chinese dream.’ By following her own path and relying on her business instinct, Tao rose from poverty and became a multi-billionaire.  ‘Old Godmother’ (Lao Gan Ma) is a household name in China. Anyone who frequents Chinese restaurants or supermarkets is familiar with the brand of…
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