How to Avoid a PR Disaster in China?

How to Avoid a PR Disaster in China?

Uncategorized
Dolce & Gabbana's The Great Show was cancelled due to their PR disaster Dolce & Gabbana's PR disaster in China and North East Asia It was to be an epic fashion show unlike any other. 500 looks, a Hollywood-calibre production, the ultimate East meets West extravaganza where Dolce & Gabbana take Shanghai. The multi million euro event, which has taken months to plan, was unceremoniously canceled after a backlash to a series of D&G ads of which users accused the Italian brand of harbouring Chinese stereotypes. While it was no doubt intended to be tongue in cheek, a brand the size of Dolce should know when to exercise humour and when to err on the side of caution. D&G ads on social media The controversial ads depict a beautiful Chinese…
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Gateway Report: China’s Health Food Market

Gateway Report: China’s Health Food Market

Market Information, Policy Explained
Market Overview: 56-87 billion NZD Sources in the mainland China estimate that China’s health food market will grow at an average annual rate of 10-15%, from 56.37 billion NZD (260 billion CNY) in 2016 to 86.72 billion NZD (400 billion CNY) in 2021. Moreover, consumers’ mindset about health food is gradually shifting from being seen as luxury goods to ordinary consumer products. The Outline of the Programme for Food and Nutrition Development in China (2014-2020) mentions that the state will actively raise the nutrient intake of its people, and will make the development of health food and nutrient fortified food one of its priorities. This will help boost the development of China’s health food market. China’s health food market first emerged in the 1980s. According to the National Food Safety Standard - Health Foods,…
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Going cash free: How to accept payments from Chinese consumers?

Going cash free: How to accept payments from Chinese consumers?

Marketing Tips
Running an eCommerce store? Want to get more Chinese customer to buy your product? When I set out to discover the truth about how the 1.3 billion Chinese Consumers pay for their product and services online. I did not settle for finding the top 5 most popular online payment gateways in China, but I went a step further. I plunged into topics such as understanding Chinese consumer behaviours and purchasing patterns, just so that I can get the bigger picture. Sure the process was long and time-consuming, but it was all worth it. What treasure have I found… remarkable insights that I’m going to share with you here. [caption id="attachment_517" align="aligncenter" width="300"] A QR code is displayed in a tea shop in Shanghai.[/caption] The Psychology Behind Daily Payment Transactions in…
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Massive opportunities for NZ in China

Massive opportunities for NZ in China

Market Information
[caption id="attachment_375" align="aligncenter" width="330"] The stable Chinese economic growth secured massive opportunities for NZ companies in China[/caption] The strong trade growth between NZ and China Liz MacPherson, a Government Statistician, explained the 2017 trade with China statistics this month. New Zealand’s two-way trade with China increased more than three-fold in the past decade, Stats NZ said today. It climbed from $8.6 billion in 2007 to $26.1 billion in the December 2017 calendar year. Two-way trade is the total value of goods and services imported and exported between two countries. China narrowly shifted above Australia as New Zealand’s largest trading partner for goods and services in the December 2017 year. October 2018 will mark the 10-year anniversary of the New Zealand–China free trade agreement coming in to force. New Zealand had…
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