Gateway Report: China’s Health Food Market

Gateway Report: China’s Health Food Market

Market Information, Policy Explained
Market Overview: 56-87 billion NZD Sources in the mainland China estimate that China’s health food market will grow at an average annual rate of 10-15%, from 56.37 billion NZD (260 billion CNY) in 2016 to 86.72 billion NZD (400 billion CNY) in 2021. Moreover, consumers’ mindset about health food is gradually shifting from being seen as luxury goods to ordinary consumer products. The Outline of the Programme for Food and Nutrition Development in China (2014-2020) mentions that the state will actively raise the nutrient intake of its people, and will make the development of health food and nutrient fortified food one of its priorities. This will help boost the development of China’s health food market. China’s health food market first emerged in the 1980s. According to the National Food Safety Standard - Health Foods,…
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