“New Retail”, the Apple of Chinese Tech Giants’ Eye Explained

“New Retail”, the Apple of Chinese Tech Giants’ Eye Explained

Ecommerce, Market Information
  New Retail refers to the integration of online, offline, logistics and data across a single value chain. New Retail was first introduced by Alibaba Chairman Jack Ma in October 2016. But Alibaba is not the only tech companies are invested in "New Retail", the following are the Chinese companies that have been adopted the New Retail model. New Retail experiments have the same features: People should no longer be viewed as consumers. Forward-thinking brands also see them as co-producers. Products should no longer be delivered to a mass market to meet a generalized need but be experienced through a personalized shopping journey from research to purchase, to use, and discussion on social media. Stores should be omnichannel, fully integrated online and offline, providing more diverse opportunities to engage with…
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Chinese e-commerce: Debunk the mystery of Alibaba and more

Chinese e-commerce: Debunk the mystery of Alibaba and more

Market Information
[caption id="attachment_471" align="aligncenter" width="300"] China-e-commerce[/caption]   There are thousands of e-commerce sites in the Chinese market, where literally almost anything can be bought online. So which ones have made the biggest impact on China’s online shopping space and how to choose the right e-commerce platform? We have summarized the following information for New Zealand companies which we think you should take away. Read on!   1. eCommerce and Go Mobile It is not difficult to understand why should sell your products online in China. China is the world’s second largest and fastest growing economy and continues to demonstrate exceptional year on year eCommerce growth, firmly placing China as the largest eCommerce market in the world providing huge opportunities for any online retailer. eCommerce is the clear growth story. Economic Quarterly…
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