How to Avoid a PR Disaster in China?

How to Avoid a PR Disaster in China?

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Dolce & Gabbana's The Great Show was cancelled due to their PR disaster Dolce & Gabbana's PR disaster in China and North East Asia It was to be an epic fashion show unlike any other. 500 looks, a Hollywood-calibre production, the ultimate East meets West extravaganza where Dolce & Gabbana take Shanghai. The multi million euro event, which has taken months to plan, was unceremoniously canceled after a backlash to a series of D&G ads of which users accused the Italian brand of harbouring Chinese stereotypes. While it was no doubt intended to be tongue in cheek, a brand the size of Dolce should know when to exercise humour and when to err on the side of caution. D&G ads on social media The controversial ads depict a beautiful Chinese…
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