Pinduoduo, the Fast Growing E-commerce App in China

Pinduoduo, the Fast Growing E-commerce App in China

Chinese Brand, Ecommerce, Marketing Tips
Alibaba and JD.com are two of the most well-known E-commerce website in China. But they have not assembled the whole story of Chinese E-commerce. There are many other small-and-medium E-commerce websites that are more focused on specific consumers. Today we will introduce one of these companies: Pinduoduo. The following data are from Walkthechat.com. Chinese “dama” (Aunties) are budget-savvy shoppers most eager to snap up a good deal. They do most of the shopping for the family, and fortunately, they know just the place to score bargain-basement prices on everyday items, with discounts as deep as 90% off (look for overripe fruits that don’t last another day). On one condition: whip up enough friends on WeChat to order the items together in bulk, directly from the manufacturer. After all, the deal…
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